If your like me I love ketchup but when I hit the drive thru I don't bother with the ketchup for my fries, since they are way to bothersome to use, well Heinz is trying to help us out with a new redesigned ketchup packet. Heinz has revealed its new “Dip and Squeeze” Heinz Ketchup packets, which replace the old style packets at Wendy's restaurants. The company said the packets, which were designed to be able to be squeezed onto burgers or simply opened for dipping fries, were created after three years of development and are already available at other chains including Chick-fil-A, and Dairy Queen. The packets, which hold three times as much ketchup as the previous Heinz design, are now being rolled out in Wendy's fast-food restaurants. McDonald's and Burger King said the packets are being tested but company officials declined to comment on the results.
Here's a demo of the new ketchup packets.
I guess the old one's fit into their old "Anticipation campaign"